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Steven McKenna is the founder and president of McKenna Interactive Media, a digital marketing agency that draws from his 31 years of creative media experience while working for Newsday, Chicago Tribune, Long Island Press, Poptent Media, & Dan’s Hamptons Media. Steven is a dynamic and professional advertising agency executive who applies his high energy and creativity to his management style and skills. Having a varied background in Finance, Strategy and Planning, advertising agencies, Digital & Video Production, Print Operations, Marketing and Sales Management has given him a rounded view of the evolving media landscape that very few ever possess. Most recently he was the CEO & Publisher of Dan’s Hamptons Media (a division of Manhattan Media), and over the past eight years he has developed and executed a wide range of award winning innovative growth strategies to grow his clients footprint and revenues setting them up to thrive well into the future as well as doubling his Dan’s revenues. The NY Press Association has recognized him with the prestigious Top Marketer Award in New York State (The John J. Evans Award for Marketing Excellence) for four of the past five years.
A Key element of implementing a successful new marketing and PR program with a new digital marketing agency is establishing a solid base of information and a clear understanding of the challenges. A Communications Audit assesses the current state of communications and provides a data driven basis for a new plan that is aligned with strategic initiatives. It ensures that communications are effective, clear and consistent throughout all elements of the program, and provides a foundation for setting measurement goals. It also helps to identify potential problems or stumbling blocks that may hinder the ability to tell the clients story.
As a digital marketing agency we work with a large number of clients from various industries, including:
Our marketing agency experts are ready assist you in developing a advertising / marketing plan that drives your business.